Consulting for Fashion Brand Mille Collines

DECEMBER 2014: NAIROBI, KENYA

Briefed by Mille Collines co-founder & CEO Ines Cuetrecacas to run a focus group, and report feedback on brand perception.  Styled ten looks & presented collections to focus group, facilitated Q&A + compiled evaluation of group’s perception of Mille Colline’s design, fit, pricing & quality to inform ongoing brand strategy.